Positive Customer Reviews Lead to Increases in Revenue [New Research] (door Hubspot)

oktober 11, 2011

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We’ve always known that negative customer reviews can bulldoze a business. But what can positive consumer reviews do?  Michael Luca, a Harvard Business School student, discovered that consumer reviews have a positive effect on revenues in the restaurant industry. In his research, “Reviews, Reputation, and Revenue: The Case of Yelp.com,” Luca revealed that “a one-star […]

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How Your Brand Can Become a YouTube Celebrity (door Jeff Bullas)

oktober 11, 2011

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Tweet If you’re a business owner and have watched popular YouTube videos, you’ve undoubtedly wondered: how can I get my brand seen by millions of YouTubers? People go on YouTube to be entertained and your videos can accomplish just that with a tight or non-existent marketing budget. The key to your success, however, is forgetting […]

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8 Guaranteed Ways to Increase Social Media Reach (door Hubspot)

oktober 11, 2011

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For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence. But first things first. In order to make social media an effective lead generation machine, you first need to generate a following — fans for your Facebook page, followers for your Twitter account and LinkedIn company page, etc. […]

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What the eBook Revolution Means and How Copywriters Can Prosper From It (door Copyblogger)

oktober 11, 2011

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You love books. Printed books. And like most writers, you’re probably an avid reader who has spent thousands of hours with print books over your lifetime. Perhaps you’re mourning their passing. No, print isn’t quite dead, but it is struggling. And when publishing is fully reborn, it will be utterly different. As a writer, you’ve […]

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5 Steps for Creating Successful Lead Nurturing Campaigns (door Hubspot)

oktober 11, 2011

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When it comes to effective marketing automation, one of the best steps you can take is making sure your emails are properly set up for lead nurturing success. Here are 5 steps you can take to ensure you generate more customers through a lead nurturing campaign. 1. Define Your Audience and Segment Companies usually have […]

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9 Lessons I Learned from Running a Sweepstakes (door Problogger)

oktober 11, 2011

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This guest post is by Jonathan Thomas of Anglotopia.net. A common way for a blog to build its newsletter and traffic base is to hold a contest. My blog, Anglotopia, has been around for over four years now and we’ve had various successes and failures with contests. Eventually we basically just stopped having them, as […]

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The BlogWorld Expo Virtual Ticket (or, How to Get To a Conference You Can’t Get To) (door Copyblogger)

oktober 11, 2011

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We live a lonely life out here on the internet. Sure, we’ve got email and blogs and social media and Skype and the occasional contact via an actual phone, but in real-life terms we’re pretty isolated. We usually live far away from our “work friends.” We swap ideas in small, discreet blocks — a half-hour […]

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